Topic
Articles and decision guides on SEO & Marketing.
I used to spend an hour a week piecing together search data from four tools. Now one overview Claude built from free sources does the job, and the new model cuts cache reads by 60%.
Google says the basics still matter for AI Overviews and AI Mode. The difference is that weak content and technical debt have less room to hide.
AI helps me compare sources and challenge an argument. How I use it to prepare copy while keeping experience, claims and decisions with the author.
A smaller layout is only the start. Check content, controls and task completion on mobile, then fix barriers on the pages people use most.
A website can help people discover an app and open its content. Separate search visibility, link handling and installation measurement.
How to measure website speed, Core Web Vitals, and successful enquiries. Lab measurements versus the experience of real visitors.
Check whether customers look for your topic on social platforms. Publish an answer they can recognise and measure the next step beyond the view count.
Organic clicks have no advertising charge. Content and technical work still cost money. Compare orders and costs to assess the return.
Start with a customer question and test two ways of answering it on video. Look beyond views to relevant questions, website visits and enquiries.
Connect forms to CRM, assign enquiry owners and measure response time. Set up marketing sequences according to the contact purpose and sending rules.
