SEO for an Online Store. What to Measure
Organic clicks have no advertising charge. Content and technical work still cost money. Compare orders and costs to assess the return.
Topic
Business and cost
Build or buy. What an internal system costs over three years, and how to read a proposal that has no assumptions in it.
Short Video for Business. Test a Useful Topic
Start with a customer question and test two ways of answering it on video. Look beyond views to relevant questions, website visits and enquiries.
