Connect Your Website to Content in Your Mobile App

A product URL can lead to a web purchase or the same product in an installed app. Design both routes so the link remains useful when the app is absent.

Give the website a discovery role

Explain who the app serves and what people can do with it. Show screens and links to the stores. Search content can attract relevant visitors, but it does not guarantee installations. Choose questions from the actual product rather than generic examples about weight loss or navigation.

Handle the case without the app

Apple Universal Links and Android App Links associate a website with an application. Behaviour depends on configuration, platform and device state.

Test the installed-app route to a specific product and the web route without the app. An ordinary deep link does not itself guarantee a store redirect or restoration of the original destination after installation. That flow needs a separate design and test.

Define what measurement can establish

A store-button click, installation and first purchase are different events. Decide which can be connected, under what consent and with which limitations. Missing attribution does not prove the outcome never happened.

Our website versus app guide helps assess the initial investment. Begin an integration project with one URL and test the complete route, including the case without an installed app.