DFAYN BEAUTY · Concept · Graphic design
A minimal store where the product keeps the attention.
A self-initiated store concept for an invented fitness clothing brand, designed by Veronika K. A concept only. Nothing here was built or deployed.
Information
- Project status
- A design concept, never built or deployed
- Project type
- Self-initiated e-commerce concept for an invented brand
- Scope
- Homepage, product catalogue, product page and editorial page
- Our role
- Visual concept, content layout and selected screens. Designed by Veronika K.
Technology
- Figma
What you will learn
- 01How a minimal layout can carry fashion product photography.
- 02How to hold the selling and the editorial side of a brand in one visual style.
- 03How to lay out a larger range without the page turning into noise.
01
The products needed room
White space and neutral colours leave room for the product photography, with plain typography alongside it.
The louder elements are reserved for headings and buttons, and for the buying actions. Where to go next stays obvious without the page feeling crowded.
02
A catalogue that stays readable
Categories and filters organise the catalogue, with separate cards for products in different cuts and colours.
Photograph, name, colour variant and price sit on every card. Comparing two products no longer means opening both.
03
The product page supports the decision
Photographs, colours, sizes, price and the main buying action share one view. Everything else folds into separate sections, so a long description never pushes the decision below the fold.
A related-products row closes the page, so browsing can continue without a trip back to the catalogue.
04
The brand does not end at the product range
An editorial page introduces DFAYN BEAUTY and makes room for articles about movement, habits and confidence.
05
A concept ready for the next round
The result is a visual concept for four main parts of a store. It shows the brand direction, content structure and product presentation.
Mobile screens, interactions, user states and a tested checkout would all come before anyone wrote code. That is why this is presented as a concept rather than a finished store.
