Product advertising concepts · Concept · Graphic design
The detail that gives a product room to stand out.
Two product visuals by Veronika K. show composition, colour and typographic hierarchy. They are unofficial concepts made without Apple’s involvement.
Information
- Brand relationship
- An unofficial, self-initiated concept. Apple was not involved in the project.
- Deliverables
- A horizontal advertising banner and a vertical product visual
- Our role
- Visual concept and execution. Designed by Veronika K.
- Project status
- Unofficial portfolio concepts
Technology
- Adobe Photoshop
What you will learn
- 01How to send the eye to the product before the words.
- 02How one palette can carry both a quiet and an energetic register.
- 03How the same product is composed one way for a banner and another for a Story.
01
The product keeps the attention
Both pieces lead with the product and keep the type hierarchy clear. Very little else is added. The composition takes the eye to the product first and to the message second.
The watch got the softer, more decorative treatment. The phone runs on stronger contrast in a vertical format that suits social feeds and digital placements.
02
The small things decide it
We adjusted spacing, light, shadows, heading size and button placement across both concepts, giving text and product their own space in each format.
03
Colour sets the mood
A pink palette ties the two together, and each uses it differently. On the watch it stays soft and elegant. On the phone it turns up the energy.
04
One product, two formats
A horizontal banner has the room to balance product and text side by side. A vertical one walks the eye down from the name through the message to the product.
The layouts vary with the intended placement, whether a web banner, post, Story or digital advertisement.
05
What the pair adds up to
The two concepts explore different ways to present a technology product. They share attention to detail, a clear visual hierarchy and consistent colour.
Both began as exercises. The brands appear only as a familiar shape to compose against, and nothing more.
